It's a lot easier for an organization to adopt new words than it is to actually change anything. Real change is uncomfortable. If it's not feeling that way, you've probably just adopted new words. - Seth Godin 1/23/11 I subscribe to a Blog written by a down town NYC Marketer. Some of the stuff he posts is gibberish (if you blog you’ve posted some too, I know I have) this previous caption is not however, it had me nodding my head in agreement as I re-read it. The statement showed up in my mail box Sunday morning and with all the transformation the company has been going through this winter it really hit home. Working our way through the certification processes has made us acknowledge more than one or two shortcomings. No one likes to admit their faults, it’s uncomfortable. Although, it is when we do face up, its then that we can adjust and adopt. Unsettling as it is we are in that adjust and adopt mode right now.
Management styles can be very different. By corporate standards my way of steering Clark Marine is very relaxed. I like to let people be people. I feel strongly that it’s the multi-personalities we are that has furthered our appeal and has added in part to our success. Without going into too many details, where I still do not completely agree with all of the standards necessary to qualify as a Brunswick 5 Star Certified Marine Dealer I understand the reasoning behind them. We will adopt each practice in a way that does not alter our friendly manner though in a way that is still an approved practice of the qualification. I’m not one who’s ever been interested in just adopting a new set of words.